Your brand is the core messaging component to your business. Your business’ visual identity is what your brand says about you when you aren’t in the room. Is your brand doing exactly what you want it to do? That’s where Studio Dusendang is at your service!
We are your Identity Wayfinders. We work with small businesses and startups to help detail and organize the story behind your brand and work to most effectively communicate what makes your good or service worth investing in!
Hello! My name is Clayton Dusendang and I am the weird yet fierce cog behind this machine. I am fascinated by identity systems and how a brand makes the consumer “clique”. I have been obsessed with visual engagement since I created a ten page business proposal at the age of seven requesting that my parents give me a raise on my allowance. After 5 years of working on various design/marketing teams, I began Studio Dusendang as a quality independent option when developing your brand’s identity. At Studio Dusendang, we can offer you a small business team with big business design in mind.
If you feel that Studio Dusendang is a good fit for you, we will schedule a digital or in-person meeting to discuss your project goals, a timeline, and budget to make sure everyone is on the same page. We will then craft a project proposal that summarizes what we had discussed.
We will continue with an in-depth analysis of the current state of your brand with the goals in mind that you wish to achieve. We may provide or request further dialogue or documentation such as a questionnaire to assist in laying out the framework of your project.
We will use the information provided in the Conversation and Brief phases to conduct further research and analytics into your brand’s industry, competition, and strong suits. We believe this is the most important step in identifying the key aspects of your brand that will set you apart from the rest.
In this phase we will develop and provide a minimum of three different brand directions. We will schedule another in-person or digital meeting to present you with these options and come to an agreement on which direction your brand would like to take with further consultation from our studio.
After establishing the framework for your brand direction, we will then move forward with any adjustments you may request. The amount of time and quantity of adjustments will depend on the branding package that you select and have agreed upon in our terms of the project.
It's go time! Once you, the client have signed off on all deliverables and payment has been made, we will provide you a link to our cloud-based portal with all fully-editable assets for you to download. We can and will make arrangements for in-hand deliverables if your project calls for it.
Ready to build an exceptional brand? Awesome! Get in touch and we will schedule a free brand consultation.